PHILOSOPHY Do your best and keep doing what you love until you die.

It’s not halfway to want to do what you enjoy. But if you want to pursue your dreams you have to be able to defeat anyone and create amazing things. People with similar values who are willing to put in the same kind of effort will gather together and engage in friendly competition to further hone their abilities.

Wouldn’t that be the ideal situation?

I’m just happy thinking about such a goal. I’m happy even if I can’t achieve greatness, even if only one person likes my work, I can be satisfied with only that. I wish more people in the world could think about this kind of thing. Even if you can’t accomplish your goal in this lifetime, you can still live happily working at something you enjoy.

MISSION Creating a foundation that allows serious players to continue playing

You can’t survive in this world just doing what you enjoy. You can’t immerse yourself in “play” without a sense of security.

There are many people who are seriously engaged in “play” and are quite competent doing what they do, but they miss opportunities or are unsure of how to use their abilities to generate profit. It may be up to others to help them find the way. Which is why I think us “players” need to gather together and share our interests and desires. This can lead us to a kind of “mura” society. Even if you work at things you are not good at it may be good to at least try to play. If you don’t criticize others and be faithful to what you enjoy you can start to maximize your abilities.

VISION Aiming to be the world's highest quality “play” Community or project where people can concentrate on “play” and realize their dreams.

Previously I lost my chance not knowing how to turn my abilities into value and generate profits. But I can’t accept the common sense of the general public, so I'm seriously trying to “play” with my abilities. My dream is to create the only Community or project in the world where people can immerse themselves in play and to share the highest qualities of Japan with people from overseas.

1. Encourage Japanese content exports and expand Japanese content industry

   Foreigners find pioneering value, and Japanese and foreigners discover content that Japanese people are unaware of and revalue. Mixing cultural spheres that have a sense of distance and have no contact points, cause a chemical reaction and increase the vortex.

2. Create meaningful and sustainable products that are not only popular trends but

   create traditional, Japanese-pride products that are not influenced by fashion trends and business trends, and that take root as culture, not as fashion or objects, but as consumption.

3. Work with companies and talents (artists and athletes)

   Work with companies and talents (artists and athletes) providing products to artists and athletes who are serious about their favorite “play”, and prepare plans and places to send on SNS. Achieve connections between artists who are considering art branding.